VISIONNAIRE CHINESE NEW YEAR

For Visionnaire’s Chinese New Year campaign, we explored the language of luxury interiors through the aesthetics of a high-fashion visual narrative.

Centered around the symbol of the horse, the project featured selected furniture pieces placed within cinematic desert landscapes and surreal environments, where the animal interacted with the
collection in evocative and almost unreal scenarios.

The entire video was developed through AI-generated imagery and motion experimentation, blending interior design, fashion communication, and speculative world-building into a fully digital campaign
experience.