NAKED WOLFE WINTER 26 – 282US
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NAKED WOLFE WINTER 26

Instagram: 
@nakedwolfe

INSTAGRAM MANAGED BY - 282US

BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING

For Mountain Weekend, we developed a narrative-driven campaign built on contrast — placing a refined, urban friend group within the raw simplicity of a mountain town

Creative Direction
282US

Styling
282US

Production
282US

Photographer
CARMINE ROMANO

Videomaker
ALIOUNE GUEYE/LUCA COLOMBO

Sound Designer
DANIELE MONA

MUA
RAFFAELLA FIORE

Hair
JACOPO FINOCCHI

For the brand’s first campaign, we built the narrative around a group therapy session. One by one, different patients open up about what appears to be their deepest personal struggles.

DROP 2

VIDEO CAMPAIGN

Creative Direction
282US

Styling
282US

282US led the full creative direction and production, shaping the visual world from
cozy cabin interiors to snowy exteriors, carefully curating casting, styling, and
location to emphasize the cultural clash at the heart of the story

From storytelling and art direction to photo and video execution, design, and digital rollout, we crafted a cohesive campaign that translated NakedWolfe’s bold identity into a cinematic, character-led mountain escape.

next — METAMORFOSI x ALPHA INDUSTRIES PARIS FASHION WEEK 2026 more project