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BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING / EVENTS
Inspired by the meaning of its name (“mind” or “intellect”), the concept centered on the connection between the individual and the masses, where music becomes a universal language.
We developed the storytelling, visual identity, and art direction to express this philosophy through a cohesive aesthetic system in which sound, energy, and design move as one pulse.