GAST FW25

Instagram:: @gast

INSTAGRAM MANAGED BY - 282US

ART DIRECTION / CONCEPT DEVELOPMENT / CASTING / SHOOTING PRODUCTION / PHOTO DIRECTION / CONTENT CREATION / SOCIAL MEDIA ASSETS / GRID DESIGN / DIGITAL COMMUNICATION

For the second drop with Gast, we built a concept rooted in nostalgia. Embracing that effortless, vintage cool the brand naturally embodied. Instead of chasing trends, we leaned into a timeless
aesthetic that felt authentic and emotionally familiar.

Creative Direction
282US

Production
282US

Casting
282US

Style
282US

Photographer
MICHELE PERNA

Videomaker
ALIOUNE GUEYE/LUCA COLOMBO

MUA
RAFFAELLA FIORE

Hair
HELENA COLLAVITI

We developed a cinematic narrative inspired by classic American suburban youth culture, focusing on real, imperfect moments. The storytelling centered on atmosphere. Colder weather, heavier moods, and that in-between phase of growing up.

Creative Direction
282US

Styling
282US

282US handled the project end-to-end. Defining the brand identity and storytelling, leading concept development and art direction, and overseeing the full
production process across photo, video, editorials, still life, casting, styling, and
location scouting. We also took part in the grid planning and content rollout.

GAST lives in the mundane, in the urban, in the real.

next — METAMORFOSI - ADE 2025 more project

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GAST FW25