NAKED WOLFE SPRING 26 – 282US
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NAKED WOLFE SPRING 26

ART DIRECTION / CONCEPT DEVELOPMENT / CASTING / SHOOTING PRODUCTION / PHOTO DIRECTION / CONTENT CREATION / SOCIAL MEDIA ASSETS / GRID DESIGN / DIGITAL COMMUNICATION

Those toxic butterflies in your stomach, the need to be close to them, the desire to get under the skin.
A story about first loves. First obsessions.

Creative Direction
282US

Production
282US

Casting
282US

Style
282US

Photographer
MATTIA GUOLO

Videomaker
THE DELIVERY GUYS

MUA
RAFFAELLA FIORE

Hair
HELENA COLLAVITI

80s aerobics fever: leg warmers, high-cut bodysuits, headbands, hair teased to excess. Everything glossy, tight, slightly unreal. Smiles locked, bodies styled to perfection.

Creative Direction
282US

Styling
282US

282US handled the project end-to-end. Defining the brand identity and storytelling, leading concept development and art direction, and overseeing the full production process across photo, video, editorials, still life, casting, styling, and location scouting. We also took part in the grid planning and content rollout.

NAKED WOLFE A-LIST. “They’re saying only people with cool shoes can get in”