METAMORFOSI x ALPHA INDUSTRIES PARIS FASHION WEEK 2026 – 282US
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METAMORFOSI x ALPHA INDUSTRIES PARIS FASHION WEEK 2026

EVENTS

CONCEPT DEVELOPMENT / DESIGN / PRODUCTION / PRODUCT MANAGEMENT /GRAPHIC DESIGN / BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / ART DIRECTION / PHOTO AND VIDEO / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / ECOMMERCE / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING

For Metamorfosi x 282US, we shaped the collaboration from strategy to street. We helped define the brand’s identity as a lifestyle-driven community and guided the concept development of its first
major fashion partnership with Alpha Industries, ensuring the collaboration felt organic and culturally aligned.

Creative Direction
282US

Communication and Social Media
282US

Event Production
282US

CGI & VFX Content Creation
282US

Media Team
JEREMY FRENCH
ALEXANDRE BANGOURA
MAURICIO DUMONT
GIORGIO CASSANO

We led the creative direction and produced a launch campaign built on CGI and AI-generated visuals, translating the DNA of both brands into a shared visual language across digital platforms and ad development.

Beyond the visuals, we brought the project into the physical world — overseeing art direction and production for the Paris activation during Fashion Week, including spatial details, customized elements, and the overall atmosphere of the event.