NAKED WOLFE AUTUMN 25 – 282US
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NAKED WOLFE AUTUMN 25

Instagram: 
@nakedwolfe

INSTAGRAM MANAGED BY - 282US

BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING

Our first drop with NAKED WOLFE consisted of re-positioning the brand in the gen z market.

Creative Direction
282US

Styling
282US

Production
282US

Photographer
CARMINE ROMANO

DOP
BRUNO RACITI

Regia
TOMMASO BOLOGNARO

Sound Designer
DANIELE MONA

MUA
RAFFAELLA FIORE

Hair
HELENA COLLAVITI

For the brand’s first campaign, we built the narrative around a group therapy session. One by one, different patients open up about what appears to be their deepest personal struggles.

DROP 1

VIDEO CAMPAIGN

Creative Direction
282US

Styling
282US

282US handled the campaign end-to-end, from defining the brand identity and
storytelling to full concept development and art direction. We managed the entire creative and production process, including design, photo and video shoots,
editorials, casting, styling, location scouting, and still life. We also led the digital
rollout, overseeing content creation, copywriting, social media management, and
posting, ensuring a cohesive vision across every touchpoint.

As the stories unfold, it becomes clear that the root of their distress isn’t heartbreak, anxiety, or identity crises — it’s the absence of their Naked Wolfe shoes.

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