BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING
Metamorfosi returns to the island—bigger, bolder, and more visionary than ever. For the official 2025 residency announcement at Hï Ibiza, 282US designed a multi-layered campaign that unveils not just a season, but a world.
We launched with a series of powerful video announcements: Joseph Capriati, the mind behind the movement, set the tone; followed by Indira Paganotto, marking a milestone as one of the first female residents at Hï. To expand the narrative,we created a 3D video that distilled the DNA of Metamorfosi—an evolving space where sound, identity, and visual culture collide.
The campaign also featured a raw interview-format video capturing the untamed soul of Ibiza, alongside cinematic promo content crafted in CGI and VFX. Every element was produced to speak one language: transformation.
A new era begins. The island is ready. So is Metamorfosi.