BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / ECOMMERCE / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING / EVENTS
Following the success of its debut, DONE! returns with a new chapter—refining its core values while introducing fresh variations that amplify identity and function.
Creative Direction 282US
Styling 282US
Production 282US
Styling Assistant JACOPO UNGARELLI
Video Maker THE DELIVERY GUYS
Hair GIACOMO MARAZZI
LUCA MILESI
MUA RAFFAELLA FIORE
MARIAPIA SARAGNESE
For the Second Drop, 282US shaped a renewed creative direction that deepens the narrative of the brand: inclusive, essential, and bold. Through tailored campaigns, refined e-commerce design, and new visual assets, we focused on reinforcing the backpack as a statement piece—versatile enough for any lifestyle, sharp enough to stand alone.
2023
282US
For the Second Drop, 282US shaped a renewed creative direction that deepens the narrative of the brand: inclusive, essential, and bold. Through tailored campaigns, refined e-commerce design, and new visual assets, we focused on reinforcing the backpack as a statement piece—versatile enough for any lifestyle, sharp enough to stand alone.
Made in Italy, the updated collection introduces new colorways and subtle
design enhancements while keeping the same uncompromising quality. With a
continued focus on storytelling, we crafted content that bridges individuality and
collective vision, staying true to the DONE! ethos
282US
282US
Creative Direction 282US
Styling 282US
Made in Italy, the updated collection introduces new colorways and subtle
design enhancements while keeping the same uncompromising quality. With a
continued focus on storytelling, we crafted content that bridges individuality and
collective vision, staying true to the DONE! ethos
This drop is not just a release—it’s a continuation of a movement. Practical. Aesthetic. Universal.
Made in Italy, the updated collection introduces new colorways and subtle
design enhancements while keeping the same uncompromising quality. With a
continued focus on storytelling, we crafted content that bridges individuality and
collective vision, staying true to the DONE! ethos