KIDSOFBROKENFUTURE

@kidsofbrokenfuture Instagram managed by 282us

CREATIVE DIRECTION / BRAND AWARENESS /COMMUNITY / BUILDING / PR / PLACEMENT / EVENTS / PRODUCTION / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / PACKAGING / GRAPHIC DESIGN / PHOTO AND VIDEO / DIGITAL CAMPAIGNS / CASTING / STYLING / PRODUCTION / LOCATION SCOUTING / ECOMMERCE / STILL LIFE

KIDSOFBROKENFUTURE - KOBF - is a sustainable and contemporary brand with a strong and irreverent aesthetic, worn by celebrities and influencers. The fashion system is extremely harmful for our planet and there is a strong need to communicate sustainability in a contemporary and attractive way. KOFB aims to create a change in the industry and lead by example through its green yet irreverent message.

Creative Direction
282US

Styling
282US

Production
282US

Videomaker
SWEDISH FLAMINGO

Photographer
MATTIA GUOLO

Make up
RAFFAELLA FIORE

Hair stylist
BIANCA BAGNOLI

The whole creative direction and production process was managed by us, not only of the garments but also of the packaging and the whole world around the brand. We do fittings and handle the products until the final piece is ready for sale. We curate their IG profile, create content, post, and do copywriting, maintaining their bold identity as the main source of inspiration.

2023

282US

Creative Direction
282US

Styling
282US

Production
282US

After analyzing the brand's target, we developed strategies to create awareness and to promote the brand with different placements and events to make the community grow.
KOBF's social media has been entirely curated and managed by us since the brand's early beginning, developing content such as posts and stories, creating their grids and posting. We also developed the branding from zero, curating all the aspects that revolve around the brand identity.

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KIDSOFBROKENFUTURE