JOHN RICHMOND - CAMPAIGN

Tiktok: @officialjohnrichmond / @officialjohnrichmond INSTAGRAM and TIK TOK MANAGED BY - 282US

BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING

At the beginning of 2024, the iconic fashion brand John Richmond came into 282US with a mission: to modernize and revitalize its overall brand identity through a comprehensive 360-degree creative direction strategy.

This campaign was our first campaign aimed to reposition John Richmond as a fresh, youthful, and edgy brand, resonating with a new generation.
282US took charge of curating the entire creative direction, from styling and casting to assembling the project team and scouting unique locations.

Creative Direction
282US

Styling
282US

Production
282US

Videomaker
SWEDISH FLAMINGO

Photographer
MATTIA GUOLO

Make up artist
RICCARDO MORANDIN

Hair stylist
DOMENICO PAPA

John Richmond embodies a rebellious rock spirit, infused with glamorous energy andsensuality woven into everyday life. Drawing inspiration from the bold aesthetics of 2000sfashion editorials, we placed sensuality at the heart of the campaign.

To capture this idea, we delved into the John Richmond archives, seamlessly blending iconic pieces from the brand’s history with the latest Fall/Winter 2024 collection.

2023

282US

The result was a campaign that honored the brand's legacy while introducing a modern, youthful energy—an evolution that speaks to both new audiences and longtime fans of John Richmond.

Creative Direction
282US

Styling
282US

Production
282US

282US

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JOHN RICHMOND - CAMPAIGN