JOHN RICHMOND SS25 CAMPAIGN

Tiktok: @officialjohnrichmond / @officialjohnrichmond INSTAGRAM and TIK TOK MANAGED BY - 282US

BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING

For the Spring/Summer 2025 John Richmond campaign, 282US to shaped a bold visual narrative—one that bridges past legacy with present attitude.

Creative Direction
282US

Styling
282US

Production
282US

Videomaker
THE DELIVERY GUYS
Photographer
CARMINE ROMANO
MUA
RAFFAELLA FIORE
Hair
JACOPO FINOCCHI

This new chapter celebrates contrast: raw edge meets refined detail, rebellion meets elegance. 282US directed the entire campaign, from concept to execution—curating styling, casting, and location to reflect a fresh seasonal mood without
losing the brand’s unmistakable DNA.