JOHN RICHMOND FW24/25 CAMPAIGN – 282US
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JOHN RICHMOND FW24/25 CAMPAIGN

Tiktok: @officialjohnrichmond / @officialjohnrichmond INSTAGRAM AND TIKTOK MANAGED BY - 282US
STORYTELLING / PRODUCTION / CONCEPT DEVELOPMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING

For the Fall/Winter 24/25 season, John Richmond and 282US continued their creative partnership, pushing the boundaries of style through a bold, curated vision.

Creative Direction
282US

Styling
282US

Styling
282US

Production
282US

Photographer
ALEX DOBÈ

Videomaker
SWEDISH FLAMINGO FILM

Hair
DOMENICO PAPA

MUA
MATTIA ANDREOLI

With full creative direction handled by 282US, the collection was shaped to reflect Richmond’s rebellious DNA while embracing a sharper, more refined aesthetic. From casting to styling, every element was designed in-house to maintain cohesion and elevate the brand’s attitude across all touchpoints.

2023

282US

With full creative direction handled by 282US, the collection was shaped to reflect Richmond’s rebellious DNA while embracing a sharper, more refined aesthetic. From casting to styling, every element was designed in-house to maintain cohesion and elevate the brand’s attitude across all touchpoints.

282US

282US

Creative Direction
282US
Styling
282US
This season’s narrative unfolds in powerful silhouettes, raw contrasts, and unapologetic energy—captured through a visual language that blends fashion, music,
and subcultural references.

282US

The result is a campaign that doesn’t just showcase a collection, but reinforces a renewed identity for John Richmond: fearless, iconic, and unmistakably contemporary.
VIDEO CAMPAIGN
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Contact us
INFO@282US.COM