METAMORFOSI - ADE 2025

Instagram:: @metamorfosi.ofc

INSTAGRAM MANAGED BY - 282US

ART DIRECTION / CONCEPT DEVELOPMENT / CASTING / SHOOTING PRODUCTION / PHOTO DIRECTION / CONTENT CREATION / SOCIAL MEDIA ASSETS / GRID DESIGN / DIGITAL COMMUNICATION

For Metamorfosi at ADE, we developed a full communication strategy structured around three phases: pre, during, and post event.

Creative Direction
282US

Communication and Social Media
282US

Media Team
EDOARDO MONTANARI
RICCARDO MORELZ
JACK COLLIER
DANIELE CANTARO

Before ADE, we built anticipation through fashion-driven visuals and storytelling that positioned Metamorfosi as more than a music presence — a cultural statement arriving in Amsterdam.

During the event, we translated the energy into real-time content, capturing the
atmosphere, community, and aesthetic of the brand. Post-ADE, we extended the
narrative with curated recap content that sustained momentum and reinforced
Metamorfosi’s identity across digital platforms.

The result was a cohesive, 360° rollout that turned a festival appearance into a fully realized brand moment — before, during, and long after ADE ended.

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METAMORFOSI - ADE 2025