GAST FIRST DROP

Instagram:: @gas

INSTAGRAM MANAGED BY - 282US

ART DIRECTION / CONCEPT DEVELOPMENT / CASTING / SHOOTING PRODUCTION / PHOTO DIRECTION / CONTENT CREATION / SOCIAL MEDIA ASSETS / GRID DESIGN / DIGITAL COMMUNICATION

For the SS25 campaign, GAST called on 282US to bring its urban edge to life through a bold, character-driven visual story.

Creative Direction
282US

Production
282US

Casting
282US

Style
282US

Photographer
MICHELE PERNA

Videomaker
DESTACADA PRODUCTION

Styling assistant
JACOPO UNGARELLI

Hair
RAFFAELLA FIORE

We led the full art direction of the shoot—casting unconventional faces and designing a series of scenes that reflect the label’s DNA: raw, architectural, unapologetically Milanese. Each frame became a statement in itself—where street style meets sculptural attitude

Creative Direction
282US

Styling
282US

Beyond the shoot, we curated the entire visual ecosystem for digital: from custom assets to dynamic grid layouts, shaping a cohesive storytelling flow across
all social channels.

GAST doesn’t follow trends. It builds its own city. One drop at a time.

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GAST FIRST DROP