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DONE! X REGRUB
BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / ECOMMERCE / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING / EVENTS
Bruce’s day starts like any other. Backpack on. Out the door. He moves through the city like he owns it—and ends up exactly where he belongs: REGRUB.
For this unexpected crossover between DONE! and the iconic burger joint, 282US handled the full creative direction, shaping a bold, character-driven video that turns an ordinary day into a graphic, fast-paced ride through identity and appetite.
But the story didn’t stop on screen. We curated the full communication and visual identity of the in-store event, transforming REGRUB into the physical extension of the collab: loud, playful, and unapologetically DONE!
