JOHN RICHMOND - LONDON – 282US
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JOHN RICHMOND - LONDON

Tiktok: @officialjohnrichmond / @officialjohnrichmond INSTAGRAM and TIK TOK MANAGED BY - 282US
STORYTELLING / CONCEPT DEVELOPMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING

For the official FW25 presentation in London, John Richmond entrusted 282US with the full creative direction and digital storytelling of the event.

Creative Direction
282US
Styling
282US
Production
282US

Video Maker
MATTIA SILVESTRINI
ALEXANDER COPPOLA
CIRO DI NICCOLÒ

Set inside the iconic Tate, the presentation marked a powerful return to the city where the brand’s rebellious spirit was first born. More than a showcase, it was a celebration—a homecoming infused with attitude, sound, and style. 282US shaped a curated experience inspired by the roots of John Richmond, translating its legacy into a contemporary visual language.

2023

282US

Set inside the iconic Tate, the presentation marked a powerful return to the city where the brand’s rebellious spirit was first born. More than a showcase, it was a celebration—a homecoming infused with attitude, sound, and style. 282US shaped a curated experience inspired by the roots of John Richmond, translating its legacy into a contemporary visual language.

The entire identity of the event was designed to echo this narrative: from the bold
aesthetics to a carefully selected lineup of DJs who brought the energy of the
underground back into focus. We oversaw everything—from creative concept to
execution across all channels.

282US

282US

The entire identity of the event was designed to echo this narrative: from the bold
aesthetics to a carefully selected lineup of DJs who brought the energy of the
underground back into focus. We oversaw everything—from creative concept to
execution across all channels.
From real-time content creation to a sharp social media rollout, we captured the raw energy of the night and gave it form online. The result was not just a fashion presentation, but a statement of evolution—anchored in the past, built for the now.
The entire identity of the event was designed to echo this narrative: from the bold
aesthetics to a carefully selected lineup of DJs who brought the energy of the
underground back into focus. We oversaw everything—from creative concept to
execution across all channels.
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JOHN RICHMOND SS25 CAMPAIGN MORE PROJECTS

Contact us
INFO@282US.COM