DONE! THIRD DROP – 282US
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DONE! THIRD DROP

INSTAGRAM AND TIKTOK MANAGED BY - 282US

BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / ECOMMERCE / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING / EVENTS

For its Third Drop, DONE! broke every rule of the lookbook game—again

Creative Direction
282US

Creative Direction
282US

Creative Direction
282US

Photographer
MATTIA GUOLO

Videomaker
BARRHOUT

MUA & Hai
RAFFAELLA FIORE

This time, the backpacks landed in unexpected hands: a siren rising from the sea, a biker on the run, a gipsy bride mid-escape, and even an alien passing through. Ordinary models? Not our thing. Each character was cast to tell a different story, because DONE! is for every identity, no matter how weird, wild, or wonderful.

NEW COLLECTION

VIDEO CAMPAIGN

Creative Direction
282US

Styling
282US

282US led the full creative direction, from casting to stylism, production to social,crafting a campaign that’s anything but predictable. The still life visuals werereimagined with playful, surreal compositions, while the main shoot blurred theline between fashion editorial and cinematic fantasy.

This drop is a declaration: DONE! doesn’t follow trends, it builds its own universe.