DONE! - MOTHER’S DAY

@done.supply / Tiktok: @done.supply INSTAGRAM and TIK TOK MANAGED BY - 282US

BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / EDITORIALS / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / ECOMMERCE / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING / EVENTS

For Mother’s Day, DONE! celebrated all forms of strength, care, and presence—the everyday power of those who carry more than we see.
282US designed a campaign that shifted the focus from cliché to character. No flowers, no filters—just real stories, real interruptions. The photoshoot captured moms in their rare off-moments—almost calm, almost alone—until their kids, of course, stole the scene. A playful, ironic take on the chaos that comes with love.

Creative Direction
282US
Styling
282US
Production
282US

Videomaker
BARRHOUT
Hair stylist
GIACOMO MARAZZI
Make up
RAFFAELLA FIORE

Through honest portraits and subtle storytelling, we highlighted the backpack as more than a functional object: a quiet companion through noise, mess, and magic. From morning chaos to evening calm, from workdays to weekend escapes—
DONE! is made to carry it all. Just like they do.

2023

282US

Under the trees of Cascina Nascosta, we hosted a gentle afternoon filled with laughter, creativity, and connection—bringing together some of the coolest moms (and the cutest kids) for a moment that
felt truly shared.
282US curated the full campaign, from concept to execution, turning a universal story into something personal, messy, and DONE! with love.

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DONE! - MOTHER’S DAY