This holiday season, DONE! took a detour from tradition—dropping a limited edition that’s loud, silver, and unapologetically chaotic.

For Christmas Heist, 282US reimagined the brand’s visual language with a playful twist. A Monsters crash the scene, silver steals the spotlight, and the result is a campaign that turns festive clichés
upside down. Bold graphics, disruptive content, and a sharp social rollout transformed this drop into a seasonal moment you couldn’t scroll past.

Turns out… monsters love DONE! backpacks too.