RICHMOND - FASHION SHOW SS25

Tiktok: @officialjohnrichmond / @officialjohnrichmond INSTAGRAM and TIK TOK MANAGED BY - 282US

BRAND IDENTITY / STORYTELLING / DESIGN / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / GRAPHIC DESIGN / ART DIRECTION / PHOTO AND VIDEO / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING / FASHION SHOW

For this project, 282US creative directed the Spring/Summer 2025 fashion showof John Richmond.
Drawing inspiration from the hustle and flow of everyday life, particularly the metro, we crafted a multi-layered strategy that spanned pre-show, during-show, and post -show moments, across all channels.

Communication and social media
282US

Styling
GRO CURTIS

Production
URBAN PRODUCTION

Videomaker
SWEDISH FLAMINGO
LUISA PAGANI
Photographer
JEREMY FRENCH
GOLDIE WILLIAMS
MICHELE PERNA
DAVIDE FRANDI

Make up artist and Hair stylist
BEAUTICK
TONI AND GUY

In addition to overseeing the entire communication strategy, we styled, casted, and scouted locations for all the content leading up to the show.
Our pre-show approach featured a “teaser-style” content strategy, centered around a series of videos involving real and unique storytelling, about the concept behind the collection and the show itself.

2023

282US

Communication and social media
282US

Styling
GRO CURTIS

Production
URBAN PRODUCTION

Videomaker
SWEDISH FLAMINGO
LUISA PAGANI

Photographer
JEREMY FRENCH
GOLDIE WILLIAMS
MICHELE PERNA
DAVIDE FRANDI

Make up artist and Hair stylist
BEAUTICK
TONI AND GUY

Recognizing the importance of social media engagement, we also developed a TikTok-appropriate strategy. This involved analyzing current trends and creatively integrating them with our concepts to adapt to the platform's algorithm, offering viewers a fresh perspective on the John Richmond brand.

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RICHMOND - FASHION SHOW SS25