IH NOM UH NIT FW24

@ihnomuhnit / Tiktok: @ihnomuhnitofficial INSTAGRAM and TIK TOK MANAGED BY - 282US

ART DIRECTION / PHOTO AND VIDEO / DIGITAL CAMPAIGNS / CASTING / STYLING / PRODUCTION / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING

282US recently took over Ih Nom Uh Nit’s creative direction, giving the brand a make over and aiming towards a more sophisticated and contemporary image. This new collection was presented during Milan’s Fashion Week in January.

282US curated the creative direction and design of the collection, styling, casting, event production, location scouting, content creation, guest list and organization of this event that took place at Sogni, a trendy restaurant located in the heart of Milan.
This presentation represents a new beginning for Ih Nom Uh Nit’s image and wayof communicating their essence and heritage.

Art and Creative Direction
282US

Styling
282US

Production
282US

Location
SOGNI MILANO

Videomaker
SWEDISH FLAMINGO

Photographer
CARMINE ROMANO

Make up and Hair stylist
BEAUTICK

Ih nom uh nit is a contemporary luxury ready-to-wear label <b>founded in 2017</b>.
With a focus on high-level craftsmanship and the silhouettes produced, the brand began with one-off, hand-embellished pieces. Deriving from the English word innominate meaning “without
name”, creating without boundaries is the foundation of the process.

2023

282US

An ever-evolving lifestyle of originality and eclecticism designed for men who celebrate individuality and lead fresh, fearless lives.
The brand is equal parts luxe and humble, is a fresh new voice in men’s clothing.
Reshaping heritage techniques across carefully-sourced fabrics, deconstructed silhouettes define modern tailoring.

282US

Creative Direction
282US

Styling
282US

Production
282US

282US

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IH NOM UH NIT FW24