ART DIRECTION / PHOTO AND VIDEO / CASTING / STYLING / PRODUCTION / CONTENT CREATION
Family First is an Italian brand launched in 2015, with a strong bound to a preppy aesthetic and style, 100% Italian production, with high level of attention to detail,
encapsulating the timeless essence of heritage and refinement in each collection.
Art Direction 282US
Styling 282US
Production 282US
Videomaker SWEDISH FLAMINGO
Photographer MATTIA GUOLO
Make up RAFFAELLA FIORE
Hair stylist BIANCA BAGNOLI
2023
2023
2023
2023
2023
2023
282US
282US
282US
We managed the art direction, casting and styling for Family First’s FW23 campaign, creating content for them to use to promote this new collection,
aligning with Family First’s aesthetic and vision to communicate in the best possible way their heritage.
Art Direction 282US
Styling 282US
Production 282US
The style and inspiration of this campaign and collection focuses entirely on Family First’s preppy and unique style, communicating the importance of family bonds,
throughout a classic style and college aesthetic.