282US SECOND DROP

tiktok: @282.us / @metamorfosi.ofc COLLECTION BY - 282US

CONCEPT DEVELOPMENT / DESIGN / PRODUCTION / PRODUCT MANAGEMENT /GRAPHIC DESIGN / BRAND IDENTITY / STORYTELLING / DESIGN / PRODUCTION / CONCEPT DEVELOPMENT / PRODUCT MANAGEMENT / ART DIRECTION / PHOTO AND VIDEO / DIGITAL CAMPAIGNS / AD DEVELOPMENT / CASTING / STYLING / LOCATION SCOUTING / ECOMMERCE / STILL LIFE / CONTENT CREATION / SOCIAL MEDIA MANAGEMENT / COPYWRITING / POSTING / PR / SEEDING

“MY WEIRD NEIGHBOUR”
After taking our first steps into the world of eyewear with bold silhouettes and unapologetic attitude, we’re back—with a new drop, new characters, and a whole new neighborhood to get lost in.
MY WEIRD NEIGHBOUR isn’t just a collection.
It’s a peek through the curtains.
A satirical, surreal dive into suburban secrets, plastic smiles, and perfectly trimmed lawns hiding very strange stories.

Creative Direction
282US
Communication and social media
282US

Photographer
MATIA GUOLO

We also developed a tailored pre-launch communication strategy, using AI-generated visuals to introduce the bizarre backstories of each character—building curiosity and narrative tension before the drop even hit.
We reworked our signature AVIATOR shape, turning the volume up on everything: oversized fit, exaggerated attitude, and our trademark acqua green lenses. Details are sharp—logo on top, “2S” engraved on the temple—and the colorway? Loud. Icy. Impossible to ignore. Then came the neighbors.